01
Social Media Management & Growth
Day-to-day ownership of the channel — calendar, production, publishing and community — plus the repeatable formats and hook testing that make reach compound.
Strategy. Creativity. Measurable growth.
Marketing engineered for ambitious brands.
We build and run the channels that compound — social media management and growth, paid media, and email marketing.
Trusted by teams at
ALTHEA
VECTORLAB
NORTHBOUND
HELIO
QUARRY & CO
OBSIDIAN
What we do
Six disciplines. One operating system.
We don't sell channels. We build a growth engine and run it — the strategy, the creative, the media and the measurement, held together by one team.
02
Paid Media
Full-funnel acquisition across search, social and programmatic, built on incrementality rather than last-click reporting that flatters itself.
03
Email Marketing
Lifecycle flows that out-earn campaigns — welcome, abandonment, post-purchase and win-back — with list health treated as an asset, not a cost.
04
Creative & Brand
Positioning and identity that hold up under pressure, and the concepts and production that put them to work at the pace performance demands.
05
Analytics
Clean measurement from tag to boardroom — server-side tracking, attribution modelling and reporting you can defend in a board meeting.
06
AI Automation
Internal tooling that removes the manual layer — reporting, creative versioning, feed management and QA — so time goes to the work needing judgement.
Featured work
Proof, not portfolio.
Three engagements across the disciplines we run every day — social media management and growth, paid media, and email. Open any one for the full account.
Althea · Social media management & growth · 14 months
- Challenge
- Four platforms, a posting calendar built around product launches, and an audience that had stopped responding. Followers were growing slowly but engagement per post had fallen for six straight quarters, and social was treated internally as a broadcast channel with no line to revenue.
- What we ran
- We cut from four platforms to the two where the audience actually was, then rebuilt the content system around formats rather than campaigns — a weekly cadence of three repeatable series, each with its own hook structure and a defined job. Community management moved in-house to us with a four-hour response SLA, and we started treating comments as a research channel feeding the next month's content. Every post was tagged by format and hook so we could see which structures earned reach instead of guessing.
- Results
- Organic reach compounded month over month for the full engagement. More importantly, social went from unattributed to the second-largest source of first-touch signups, which changed how the channel was budgeted the following year.
+312%Organic reach
+148%Engagement rate
Vectorlab · Paid media · 9 months
- Challenge
- Reported ROAS looked strong, but the P&L disagreed. Nearly all spend sat in branded search and retargeting — audiences that were going to convert regardless — so the account was buying credit for demand it hadn't created.
- What we ran
- We re-based reporting on contribution margin instead of platform ROAS, then ran geo holdout tests to size what spend was genuinely incremental. That evidence justified moving budget out of retargeting and into cold prospecting, rebuilt around a creative testing cadence — a new concept batch every two weeks, judged on hold rate and cost per incremental acquisition rather than CTR.
- Results
- New-customer revenue compounded for four consecutive quarters at a materially lower blended CAC, on a budget that never increased.
+145%New-customer revenue
4 qtrsConsecutive compounding growth
Northbound · Email marketing · 11 months
- Challenge
- A large list being sent the same weekly campaign regardless of behaviour. Open rates were sliding, unsubscribes climbing, and deliverability had started to suffer — the list was being spent faster than it was being built.
- What we ran
- We cut broadcast volume by a third and put the effort into lifecycle instead: a rebuilt welcome sequence, browse and cart abandonment, a post-purchase flow, and a genuine win-back for dormant subscribers. Segmentation moved from demographics to behaviour, sunset policies retired unengaged addresses to protect the sender reputation, and every flow got a plain-text variant tested against the designed one.
- Results
- Automated flows overtook campaigns as the larger revenue source within two quarters, and list health recovered — unsubscribe rate fell while revenue per recipient more than doubled.
41%Revenue from automated flows
−22%Unsubscribe rate
Results
Numbers we're willing to be judged on.
Client outcomes are in the work above. These are the numbers behind them — how much we run, how much we test, and how long clients stay.
94%
Client retention, year over year
1,400+
Creative concepts tested
120+
Incrementality and A/B tests run
250+
Campaigns built, shipped and optimised
Why Noven
How we actually operate.
Five commitments. They're the reason clients stay past the first contract, and the reason some don't hire us.
01
Performance
We optimise toward the number that pays for the work — contribution margin, qualified pipeline, retained revenue. Platform-reported ROAS is an input, never the goal.
02
Creativity
Creative is the largest remaining lever in paid media. We treat it as a testable system with a real production cadence, not a quarterly brand refresh.
03
Strategy
Before a dollar moves, we agree on the constraint. Most growth problems are positioning, pricing or product problems wearing a media costume.
04
Transparency
You own every account, every pixel, every asset. Dashboards are live, not monthly. When something underperforms, you hear it from us first.
05
Long-term partnerships
We take on a small number of clients and stay for years. Compounding beats churn — for your growth curve and for the quality of our thinking.
Process
Four phases. No black boxes.
The first ninety days are the same every time. What changes is what we find.
01
Discover
Audit of accounts, analytics, creative and funnel. Interviews with sales and support. We leave with the constraint named and sized.
02
Strategize
Positioning, channel mix, budget allocation and a measurement plan — with the hypotheses we intend to test written down in advance.
03
Execute
Build and ship. Campaigns, creative, landing systems and tracking go live together, in a sequence designed to produce readable results.
04
Optimize
Weekly iteration against the plan, monthly against the strategy. Findings roll back into the next round of creative and media.
Insights
What we're working through.
Written by the people doing the work. Published when we have something worth saying.
Posting more is not a social strategy
Most accounts that plateau are producing plenty — they're just producing variations of one idea. Here's the audit we run first: how to separate the formats that earn reach from the ones that only fill the calendar, why three repeatable series beat thirty one-off posts, and how to read a comment section as research rather than applause.
Read the pieceYour retargeting line item is buying customers you already had
Retargeting reports beautifully because it takes credit for demand created elsewhere. A geo-holdout test — which you can run without a data team — tells you what share of that spend is genuinely incremental, and it is usually less than the dashboard implies.
Read the pieceSend less, earn more: the case against the weekly blast
Broadcast volume is the fastest way to burn a list. Lifecycle flows — welcome, abandonment, post-purchase, win-back — reliably out-earn campaigns while improving deliverability, because they arrive when someone has already shown intent.
Read the pieceCreative is the last lever with real headroom
Bidding and targeting have converged across every major platform; two competent buyers now get near-identical delivery. What still separates accounts is the concept, the hook, and how fast you can put a new one into the auction.
Read the pieceFAQ
Questions we get before the first call.
It depends on what you need. Most engagements start with a short, fixed-scope diagnostic so both sides know what they're signing up for, and move to an ongoing retainer from there. Media budget is always paid by you, directly to the platforms.
The people on your first call. We're deliberately small and we don't run a junior bench. If a project needs a specialist we don't have in-house, we say so and bring one in openly.
Often that's the better arrangement. We'll take full ownership of a channel, or sit alongside your team on strategy and execution — whichever produces the better result. We'll tell you honestly which one we think that is.
Always. Ad accounts, analytics properties, pixels, creative files and any tooling we build for you sit in your ownership from day one. Leaving us should be easy.
Efficiency gains tend to come first, and compounding growth takes longer — it depends on creative volume, list health and how much groundwork already exists. We'll give you a realistic read after the diagnostic rather than a number before it.
Next step
Let's build something people remember.
Thirty minutes, no deck. Tell us where growth is stuck and we'll tell you what we'd look at first — whether or not you hire us.
Book a Discovery Call